The independent fashion retail chain Blue first opened in Montpellier, Cheltenham in 2000, with the Bath store at The Loft – the spacious lifestyle store in Bartlett Street Quarter – following in 2003. Blue stocks adventurous clothing for women of all ages who like to celebrate individual style. Brands include sustainable women’s clothing by Elemente Clemente, Volker Lang’s Rundholz Black Label bags, Scandinavian lifestyle brand Sort Aarhus, luxurious natural clothing from Yacco Maricard, luxurious and contemporary coats by Rino + Pelle, ethical, affordable fashion from Mes Soeurs & Moi and Lofina’s hand-crafted footwear range in beautiful Italian leather. Browse in the store and enjoy coffee or lunch in The Loft’s award-winning Café Lucca. You can also shop 24/7 at Blue’s online shop.