Founded by Jo Hooper, whose 30-year career spans senior roles at Debenhams and John Lewis, NRBY was created from a simple idea: clothes for life as it’s really lived. With more women working flexibly, Jo saw the need for pieces that were as comfortable as they were beautiful. Together with co-founder Cornelia Smith, she built a female-led brand that celebrates “One-Mile-Wear – the three inches of your wardrobe that you actually wear.” The result is a collection of relaxed silhouettes in natural fabrics and timeless design. From soft cashmeres to fluid silks, every garment moves seamlessly from morning to evening, city to countryside. Sustainability is central to every decision, from fabric sourcing to thoughtful production.
32 Milsom Street, Bath, BA1 1DG
Tel: 07375 352926
Web: nrbyclothing.com